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Language: en
Pages: 280
Pages: 280
Type: BOOK - Published: 2016-09-06 - Publisher: John Wiley & Sons
This book provides a comprehensive analysis of Chinese advertising as an industry, a discourse and profession in China’s search for modernity and cultural glo
Language: en
Pages: 470
Pages: 470
Type: BOOK - Published: 2020-05-11 - Publisher: BRILL
"“Chinese people should consume Chinese products!” This slogan was the catchphrase of a movement in early twentieth-century China that sought to link consum
Language: en
Pages: 436
Pages: 436
Type: BOOK - Published: 2010-04-10 - Publisher: Harvard University Press
One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing cultur
Language: en
Pages: 168
Pages: 168
Type: BOOK - Published: 2016-05-05 - Publisher: Routledge
Since the late 1980s, green consumerism has been hailed in the West as an efficient solution to environmental problems. However, Chinese consumers have been slo
Language: en
Pages: 324
Pages: 324
Type: BOOK - Published: 2009 - Publisher: Copenhagen Business School Press DK
This book examines the social, psychological, legal, and ethical impact - perceived or proven - that may result from advertising in the booming Chinese market.