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Advertising and Consumer Culture in China
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Authors: Hongmei Li
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Type: BOOK - Published: 2016-09-06 - Publisher: John Wiley & Sons

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This book provides a comprehensive analysis of Chinese advertising as an industry, a discourse and profession in China’s search for modernity and cultural glo
China Made
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Type: BOOK - Published: 2020-05-11 - Publisher: BRILL

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"“Chinese people should consume Chinese products!” This slogan was the catchphrase of a movement in early twentieth-century China that sought to link consum
Brand New China
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Authors: Jing Wang
Categories: Business & Economics
Type: BOOK - Published: 2010-04-10 - Publisher: Harvard University Press

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One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing cultur
Environmental Advertising in China and the USA
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Authors: Xinghua Li
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Since the late 1980s, green consumerism has been hailed in the West as an efficient solution to environmental problems. However, Chinese consumers have been slo
Advertising and Chinese Society
Language: en
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Authors: Hong Cheng
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Type: BOOK - Published: 2009 - Publisher: Copenhagen Business School Press DK

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This book examines the social, psychological, legal, and ethical impact - perceived or proven - that may result from advertising in the booming Chinese market.