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This is the only book of its kind - written by an anthropologist who spent twelve months doing fieldwork in a major Tokyo agency and who has spent the past 30 y
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The breakthrough marketing strategy from the world's most innovative advertising agency One of the largest and most successful advertising companies in the worl
Advertising Cultures
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Through its artful engagement with consumers, advertising subtly shapes our everyday worlds. It plays upon powerful emotions -- envy, fear, lust and ambition. B
The Japan Chronicle
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Printers' Ink; the ... Magazine of Advertising, Management and Sales
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