Questions That Sell
Author | : Paul CHERRY |
Publisher | : AMACOM Div American Mgmt Assn |
Total Pages | : 196 |
Release | : 2006-04-10 |
ISBN-10 | : 9780814429471 |
ISBN-13 | : 0814429475 |
Rating | : 4/5 (475 Downloads) |
Download or read book Questions That Sell written by Paul CHERRY and published by AMACOM Div American Mgmt Assn. This book was released on 2006-04-10 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Simply knowing the right questions to ask can make the difference between finalizing a sale or losing it. Most salespeople have extensive knowledge of their products, but many fail to ask the questions that will help them uncover the real needs of their customers. Questions That Sell helps readers use advanced questioning techniques to sell their products based on value to the customer, not on price -- and increase their success rate as a result. The book contains powerful examples, exercises, and hundreds of sample questions, including: * Vision Questions: Tap into a customers’ needs and desires for the future * Questions to Uncover Problems: Fix something that’s not working for the client * Pay-Off Questions: Get customers to articulate for themselves how much the product or service is worth Questions That Sell is an invaluable resource for connecting with customers, understanding what they need, and closing more sales, faster.